Google Produces Incredible Results for
Window Installation Companies
With regards to marketing, everything you do must measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, along with the tips and strategies I will be detailing are a fantastic means for Restylane Lead Generation to see solid, measurable growth. - Lead Generation Restylane
We’re informed about our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads weekly to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are very the 20th century way of gaining exposure and lead generation for window replacement businesses.
These antiquated old types of advertising are all Interruption Advertising, and therefore you are trying to Interrupt as many people as possible with your message and hopefully you locate a few that are interested.
These methods are archaic at attracting the attention of potential clients and are wasteful when compared with Google AdWords.
There is no greater option to finding a quality local lead than if somebody from your local area:
Does a Search engine for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it does and business niche)
Finds your ad towards the top of the page
Clicks on your own ad
And then one minute later calls your business
Someone searching for your small business on Google is more likely seeking to hire you on the area or maybe within a week.
They're searching on Google because they need your services at this time and are much further along within the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody which includes ever been involved in any sort of sales or marketing recognizes that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…
In contrast to you trying to prospect or “cold call” or “interrupt” people who have your advertising.
There's simply no comparison within the quality of the lead.
Possibly the Best Advertising Platform Ever.
Advertising on the search engines is 100% and completely measurable so you'll know EXACTLY what your return on your investment (ROI) is that's unlike many other types of marketing like TV and Billboards.
Google AdWords (Google’s advertising platform) is the greatest thing that ever became of the advertising world and business owners because you have an incredibly powerful tool available.
Google AdWords advantages of beautifully executed timing when delivering ads to folks who are already looking for your glazing business, delivering you transparent window installation/replacement and window repair prospecting results while you can track exactly what your return on investment is.
There are lots of entrepreneurial business owners which have built multimillion dollar businesses using Google AdWords as their primary ways of generating new business.
There actually is nothing else like it in the world today. If there was, keep in mind that, I would be using it and suggesting that you just do too.
Generating Leads Online with Google AdWords
What people need to realize right up front is that Google makes over 90% of its money through AdWords.
The search engines do not make their cash through organic search engine results or SEO (more about SEO later). Thus, Google WANTS one to advertise and they want you to get good results so that you keep spending a growing number of money on advertising every year after year.
MYTH: “Ya, but nobody clicks on the top ads…”
Plenty of businesses and professionals which i have worked with over the this misconception that no one clicks on the ads that appear towards the top of search results.
This couldn’t be further from the truth. It’s true that a lot of people click the first or second organically generated result. However, based on a recent eConsultancy survey “41% of people didn’t even realize we were holding clicking on ads in those first 3 to 5 results”.
Furthermore, you only need to have a small percentage of people to click on your ad to possess more leads than you can handle.
If you believe that no one clicks on ads and they are unwilling to make the acquisition of a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid lead generation.
SEO vs AdWords
Search engine optimisation (SEO) is a good longer-term advertising strategy because it takes a lot of time, money, as well as to organically rank highly in search results online for any valuable keyword.
For instance, let’s say you’re a lawyer that is certainly fresh out of school, you’ve moved to a city or town and therefore are looking to get established. I’ve got not so great news for you, you’re probably going to fail at ranking high on search results through SEO.
Can you explain that? Because every other lawyer in your neighborhood or city that is certainly practicing in the same part of law as you has been doing the exact same thing!
Chances are those other lawyers or lawyers are already established and still have been running a strong SEO campaign for many years. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are many examples of business owners that spent $1,000s each month on SEO for more than a year and still didn't rank in the top five results on page 1 (this is how most of the traffic is) of Google for his or her desired keyword.
If these companies would have taken that very same money and invested it into Pay per click, they would have received new leads and new business from the start!
Which means they'd barely have come with your own money because they could have turned a return in the first month and then just reinvested those profits.
WARNING: What are the results When (not “If”) Google Changes It’s SEO Algorithm?
Take into consideration it… Would you rather pay $1,000 each month for a year simply to “possibly” get on page one for the desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight with no warning!
… Or, do you prefer to instantly be at the top of the search results for Hundreds of different keyword variations (not simply a couple of keywords like with SEO)… And have new leads and new customers coming in your door immediately?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I like working on Google AdWords more than any other form of advertising media since you run a simple test campaign approximately a week, spend only a few hundred dollars, and see instant results.
When that certain week test is performed, you’ll have a ton of data letting you know what keywords worked, the amount of clicks you got, the amount of leads came in, and the way many new signed clients you've got retained for the money spent.
Following that you can refine your AdWords campaign a little more forward by continuing to split-test ads and deciding just how much you want to expand your campaign.
By way of example if you spend $1,000 and you also make back $5,000… Well then the subsequent month you may perfectly want to spend $5,000 and make back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which are expensive formats that one could spend $10,000s and be clueless to how poorly or well your ad did.
If you wish to see serious results which might be reliable and measurable, you must be on AdWords.
AdWords may be the KING of Local Advertising
Search engines love local businesses and they supply you with a huge advantage when advertising on their platform.
How to Use Your Local Advantage
First off, Google enables you to integrate your Google Local account using your AdWords account. What this means is when people from your local area are searching, your ad is going to be much bigger than other ads along with your phone number and address immediately in the ad!
It might be an old adage plus the world of internet marketing, size does matter. If the ad is bigger, people are going to find it first, if the ad is well formatted they’re going to read the details, and you also know what they’re going to probably do next?
They’re gonna click on it!
Because you’re local, your local area information is going to can be found in the ad (once you integrate your Google plus local account). You’re planning to see a much bigger increase in leads contacting as well as making appointments for the services.
NOTE: Above image is an example of a client of mine and you'll see his one ad is actually 3x the size the opposite ads. Really, just how can they compete?
So by taking the time to properly integrate your Google Plus Local account, you’re gonna see an increase in business!
Why Most Business people FAIL at AdWords
Another key element to the success of your campaign is split testing multiple ads to find the ones that get the particular highest click through rate (CTR).
Most business owners that try to do Adwords on their own fail given that they don’t have a good high converting landing page (more on that soon) and/or they have not split tested multiple ads to improve their click through rate.
Google would really reward you to have a rock solid AdWords campaign that is getting lots of clicks!
If your ad is establishing a lot of clicks that are going to your business through Ppc Restylane Lead Generation they are going to supply you with a cheaper cost-per-click (CPC)… rewarding you for having great ads which are getting lots of clicks given it tells Google that you're relevant to the searcher.
Simply the more clicks your ad gets, the less you spend each click. Incredible isn’t it.
3 Common Mistakes to Avoid
If you’re on board and are ready to provide your AdWords campaign a person's eye and care it deserves, there are still some things I feel you need to be implementing and some bad habits I want you to avoid.
First thing’s first: If someone else clicks on your ad, what page/website can you send them to?
You may be thinking that you’ve spent a bunch of money on a slick looking, informative website that’s an ideal place to send your traffic and lure clients. Right?
It appears as though a reasonable idea, and it’s actually bad idea because truth be told, you’re far more likely to lose clients if you’re routing your entire ad traffic to your main website!
You MUST send AdWords people to a “landing page”. Yes, you might want one of those single page, simple, easy to read landing pages that invites the outlook to take action now.
Why? As you have 8 seconds when you lose your prospects attention!
That’s right, in accordance with a recent Microsoft study, our attention spans have dropped from around 12 seconds to 8 seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” has to get the person that engaged your ad to do this right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping inside their office…
If your traffic is being routed for your main website, you take a constant risk of that visitor never doing so! That’s right, they didn't:
Pick up the phone
Fill out an e-mail form
You just lost a possible client.
High-converting landing pages are specifically designed using a proven template to really get your prospects to do one thing… Grab the phone and call you now!
So remember, three important mistakes to prevent making in your marketing are neglecting to:
3. Split test your ads. Sure, you may be getting some clicks, you could be seeing some incoming business, knowning that doesn’t mean you couldn’t do better!
4. Use a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in clients to your practice. A squeeze page is essential for getting the individuals looking to retain the services you receive to pick up the phone and schedule an appointment.
5. Setup your AdWords campaign correctly. That one I mention in passing like a mistake only given it can impact your results. Proper campaign setup is essential to the success of one's campaign.
As you may have noticed by now, I love Google. I love their AdWords platform and the infinite amount of potential it offers.
Google: Biggest, Best, & Growing
Google, for very good reason, has become the largest search results in the world. It offers access to an unprecedented level of information, and it also is just about the number one way for businesses for generate leads - which is so true for our Restylane Lead Generation companies we help.
All you need to do is start to see the growth chart the past 10 years to see this.
You may have been able to ignore the possibilities that Google earned 2008, and maybe last year, and when you see their rate of growth double and triple in the last few years alone.
You have to realize that Google is here to stay, and is probably only acquiring bigger and better at their business by implementing new advancements to AdWords.
On this day and age, if you fail to perform Google, you’re probably going to remain behind. Here’s to your future success! - Lead Generation Restylane